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Video helper
Video helper





Today, a comprehensive content strategy includes written work like blogs and ebooks, as well as media like podcasts, visual assets, and videos. That content was once largely limited to the written word. Marketers were learning that they couldn't just publish a high volume of content - it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.

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As recently as a decade ago, inbound video marketing was a brand new idea. In addition, ranking videos on YouTube is a key element of your inbound marketing strategy, even if it might not seem that way. If you’re actively solving your prospective customers’ problems with your YouTube videos, then you’ve done 90% of the YouTube optimization work. In fact, finding and targeting the right audience is even more important than creating a “beautiful” video. As a business, you can enjoy views, comments, and likes on your videos - so long as you find the right audience for your content. Only the most well-known influencers and content creators seem to have any luck on the platform. Trying to rank videos on YouTube might seem like a lost effort. Is it worth optimizing videos on YouTube? You can, for instance, prompt users to stay until the end of the video by promising a surprise or a giveaway. If you want your videos to rank, try to create content that’s optimized for longer watch times. A long watch time means that you’re delivering valuable content a short watch time means that your content should likely not rank.

video helper

When it ranks videos, YouTube cares about a metric called “watch time” - in other words, how long viewers stay on your video.

video helper

You’ll also need to think about YouTube analytics and engagement. So, as you try your hand at YouTube SEO, think about how you can incorporate terms and phrases that are used by your target audience. For instance, if someone searches for “how to tie a tie,” YouTube won’t deliver a video titled “how to tie your shoelaces.” Instead, it will serve search results that answer that specific query. Just like any search engine, YouTube wants to deliver content that answers the searcher’s specific query. To get videos to rank on YouTube, we must first understand the YouTube algorithm and YouTube’s ranking factors.







Video helper